HAAT is a food delivery app that has recently gained traction in Palestinian cities and villages, offering online ordering from local restaurants through a sleek, Arabic-branded platform. On the surface, it appears to be a Palestinian-owned startup providing convenience to consumers and opportunities for local businesses. However, beneath the facade lies a far more controversial reality.
However, investigations and statements from the Boycott, Divestment and Sanctions (BDS) movement indicate that the company’s ownership and management are tied to Israeli networks, making it part of what activists call “digital normalization”, the quiet infiltration of Israeli businesses into Arab and occupied markets through technology platforms. Shockingly, the company’s leadership includes the sons of senior Hamas figures, including Abbas al-Sayed’s son, raising questions about conflict of interest and ideological contradictions.
This exclusive revelations are confusing because Hamas has long condemned normalization with Israel. Yet here, its own family members appear to be profiting from a company accused of bypassing Palestinian boycott efforts, highlighting internal hypocrisy and corruption.
HAAT has not only expanded across Palestine but also into Morocco, a country that normalized relations with Israel in 2020.
As details continue to unfold, HAAT stands as more than just a delivery app. It’s a symbol of the blurred lines between occupation, profit, and betrayal. The secret that sons of Hamas leaders are steering an Israeli-linked company blacklisted by BDS may not only redefine public perceptions of the Palestinian elite, but it could definitely shake the very foundations of what resistance means in a digitized economy.
